“Unfortunately, that Hailey is currently focusing on skin care while we focus on fashion has not been preventing brand confusion, and it won’t in the future,” the statement reads. “We’re both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate. Hailey has stated that she wants to pursue a clothing line, and she even applied for ‘Rhode’ as a trademark for clothing. We welcome competition — we just don’t want competitors using our name.
“My philosophy for the brand, and the ethos for me, is to make one of everything really good — it’s those staple products you keep going back to. It’s also my philosophy when it comes to curating my wardrobe: the perfect pair of jeans, that one really good T,” Bieber told WWD. Bieber named the brand after her own middle name. Rhode did not immediately respond to a request for comment.
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