Swedish fast-fashion giant H&M is ready to engage with China’s local creative community once again, announcing an in-depth partnership with
As part of the deal, the brand will release a collaboration collection with a Chinese fashion designer under the support ofof Shanghai Fashion Week, wrapped last week, it’s understood that Saed El-Achkar, regional manager of Greater China at H&M, and his team attended several shows, including Louis Shengtao Chen, Xander Zhou and Shushu/Tong, and has had preliminary conversations with potential candidates.
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