is getting ready to open its first “Buy From a Black Woman Holiday Market” in its highly trafficked Times Square flagship.initiative is part of a one-year partnership with the nonprofit Buy From a Black Woman, started by Nikki Porcher in 2016. The organization connects more than 500 Black women-owned businesses, with the aim of helping Black women build their businesses and gain exposure.
Debuting on what is known as Small Business Saturday, Nov. 27, the H&M x Buy From a Black Woman outpost will run through Dec. 24. An assortment of merchandise from 26 Black woman-owned businesses will be sold during that time. Shoppers will be able to meet some of the vendors and find holiday gifts in such categories as skin care, stationery and home decor.
Continuing, she said, “Not only are they saying they want to do something, they’re doing it and they keep doing it. They’re being very intentional asking how can they do more and how they can get better at this, because they understand the value in this.” Next month, Macy’s will start selling the Clean Home Design x Martex nationwide through a collaboration with Black female founder Robin Wilson.
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