Last year’s winners included BioPuff by Saltyco, a U.K. company that offers a plant-based alternative to goose down, and the Swedish Biorestore, which makes a laundry solution that restores old and well-worn garments.
The H&M Foundation and the H&M Group do not take any shareholder equity or intellectual property rights in the innovations. That arrangement enables GCA winners to team up with whomever they choose to, with the hope that their advancements will lead to major change for the entire industry. This year’s approach will focus on innovations and solutions for one of three categories — Regenerate, Repurpose and Reimagine. Regenerate seeks solutions toward positive effects. Repurpose is geared for solutions related to circularity. And Reimagine aims for solutions that have not yet been imagined. The 2023 GCA winners will be revealed in June. The winners will be selected by a panel of authorities.
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