H.E.R. incorporated the two cities in the collection by inscribing pieces with the 707 area code and with “Brooklyn, NY.” The collection also includes a sweater featuring an image of the Bay Bridge.
The musician also looked to her Filipino roots for the collection, featuring a common saying that means a lot to her in many of the pieces.“I’m half Filipino, and I wanted to include something that represented my culture,” she said. “A phrase that my mom and my grandmother used to say to me growing up was, ‘Bahalaka sa buhay mo,’ which is actually a very funny phrase to anybody who grew up in a Filipino household.
The saying is featured on pieces, including several T-shirts and hoodies. The collection comes in a muted color palette of white, black and olive and offers pieces like T-shirts, hoodies, shorts and sweatpants. All styles retail for less than $100 and are offered on Amazon’s The Drop.. H.E.R.’s signature, however, are her staple sunglasses, which she’s always seen wearing on the red carpet or during performances.
“I’ve always been a sweatsuit girl,” she said on how the collection reflects her style. “I remember there was a time when I was afraid to wear chill sweatsuits on stage and I kind of just dared to be different and went against the grain of what it means to be glam all the time. Sweatsuits kind of became my thing and I thought it was only right for me to do [a loungewear collection] now that it’s becoming more popular.
H.E.R.’s collection is the latest to come from Amazon’s The Drop. Earlier this week, the retailer released its size-inclusive collection with
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