The Children's Place announces its plans to relaunch the Gymboree clothing brand for kids.
The Children's Place had acquired rights associated with both Gymboree and its Crazy 8 brand earlier this year.Pedestrians walk past a Gymboree store in San Francisco, California.The Gymboree clothing brand for boys and girls will be back online and in some stores next year, thanks to, after Gymboree filed for bankruptcy protection back in January. At the time, Gymboree had 800 locations, all of which shuttered. It marked the second time Gymboree had gone bankrupt in under two years.
"The goal is to provide a Gymboree brand experience that reconnects mom to the branded product that she love," Claudia Lima-Guinehut, senior vice president of global merchandising for The Children's Place, said in a statement. The Children's Place said it will launch a new loyalty program for Gymboree customers as well, and that shoppers will be able to order from both Gymboree.com and TheChildrensPlace.com using a shared shopping cart.
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