GUESS USA has captured the essence of American heritage with the launch of its Spring/Summer 2024 campaign. Directed by Nicolai Marciano and photographed by Eli Russell Linnetz, the campaign draws inspiration from classic Western films, notably ‘Splash’.
This season, GUESS USA dives deeper into the rugged charm of the American West, offering a collection that marries traditional motifs with contemporary designs. The collection features a wide array of experimental design techniques and fabrics that synchronize with the brand’s ongoing narrative. Each piece, from raw-edged denim skirts to unhemmed vests and classic jeans adorned with stud embellishments, reflects a blend of masculinity and femininity.
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