Gucci Launches Off the Grid, Its First Sustainable Collection

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With a campaign starring Jane Fonda, Lil Nas X, and King Princess.

practice eco-friendly fashion solutions. That's the Herculean task that Gucci is taking on with Off the Grid, the Italian fashion house's first environmentally-conscious collection heralded by creative director Alessandro Michele.

 

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Gucci Launches Off the Grid, Its First Sustainable CollectionWith a campaign starring Jane Fonda, Lil Nas X, and King Princess. Literally no one cares about fashion rn. Sustainable or not Right.. cause they couldn’t afford to be environmentally friendly and sustainable before? 🙄 Fashion industry has known about the problems for years. So they gonna buy recycled cloths in bulk at cheap price and sell you the same by increasing the price by 80%. Great marketing indeed!
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