After years of showing in far-flung locations like the cloisters of Westminster Abbey in London and the Capitoline Museums in Rome,The brand's creative director Alessandro Michele chose the Northern California city for its history as a center of liberal activism, according to a release from the company. It's a fitting location for Michele's upcoming show, as his collections have largely embraced ideas of self-expression, gender fluidity and diversity.
Gucci joins a group of other luxury brands holding their cruise shows around this world this year. Giorgio Armani is kicking things off by showing its cruise collection in Dubai in April, followed by Chanel , Dior , Prada and Max Mara all in the month of May.
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