Gucci Hosts 'Beloved' Talk Show Starring Harry Styles, Serena Williams and Awkwafina [Updated]

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In the campaign, Awkwafina, Harry Styles, Serena Williams, Diane Keaton, Sienna Miller and Dakota Johnson appear as guests on a James Corden-hosted talk show:

Awkwafina, Harry Styles, Serena Williams, Diane Keaton, Sienna Miller and Dakota Johnson as guests on a James Corden-hosted talk show.

"We decided to show the concept of 'beloved' in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people," Alessandro Michele said, in a statement. "We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star. Very often these creations are named after influential women who conditioned the habits and customs of many.

Each star gets their own two-minute clip — directed by Harmony Korine, who also shot the campaign — with Corden, where they appear on his "show" and showcase their Beloved handbags.

Source: Entertainment Trends (entertainmenttrends.net)

 

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