Gucci has a Brand New Take on the Classic Diana Bag

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The luxury house revived the structured style from its archives but with a twist.

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Since taking the reins in 2015, Gucci's Alessandro Michele has been continuously inspired by the house's storied past. Known to pull elements straight from the archives, the creative director has a way of transforming heritage pieces into something that feels relevant to the times—and the revival of one of the brand's classic totes maintains that notion. The bamboo-detailed Diana bag from the '90s is back—and better than ever.

From the bamboo details to the structured silhouette, the revamped Diana style is still quintessentially Gucci and already A-list approved. Celebrities like Jodie Turner-Smith, Alexa Chung, and Sienna Miller have all been seen sporting the carryall size, while Elle Fanning opted for the mini version, which she wore as a cross-body.

 

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