was a game-changer for Marvel, which had already made $1 billion brands out of so-called “b-level” characters such as Iron Man. But 2014’stook that formula to a new level, turning obscure characters into a global brand. The film, which earned $773.3 million globally, ushered in an era in which quirky filmmakers such as Gunn put their own stamps on Marvel properties.
The Guardians, and the voice Gunn established, has been important to Marvel in between Vol. 2 and Vol. 3. The characters appeared in
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