Growing Shaed: How 2019’s Top Alternative Hit Was Launched, ‘Doubters’ Be Damned

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Growing Shaed: PhotoFinish's MattGalle on how 'Trampoline,' 2019's biggest Alternative hit, was launched, 'haters and doubters' be damned Hitmakers

came to Galle’s attention almost by accident. Perusing a blog some three years ago, he clicked on a Soundcloud link to the band’s music and liked what he heard. Galle went on gut, as the metrics weren’t there at the time, and signed the band helping them get a modest publishing deal that’s about to balloon upon renegotiation.

We just use our relationships. We [wait] to see that there’s some sales or streaming story or something happening where it’s like, ‘OK, this is somebody should pay attention to.’ We’ve had multiple times when Jeff Regan just puts it in the rotation on [SiriusXM’s] Alt Nation. They’ll test it out for a couple weeks with a certain amount of spins. We’ve had that happen with brand new acts, which is cool.

I had thought about it a few times in the past, where I was, like, “I can’t do this again.” Six months before the Universal deal was up, Misterwives, one of the acts I signed, they were butting heads with the people at Republic over creative and A&R stuff. They weren’t getting a real push to alternative radio. It wasn’t a format [the label] really they cared about. But that was what drove Misterwives.

 

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