Grooming Line The Veddas Puts Men of Colour Front and Centre

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'Creating some sort of diversity on shelves was important for me. Toxic masculinity in product advertising also weighed heavily on me and I began wondering who was thinking about the LGBTQ person of colour.'

, a super-curated and locally-made men’s grooming line made up of simply a beard oil and balm.

I’ve never worked in a place where I’ve been told what to do with my hair and I was flat out outraged. I don’t agree that clean-shaven should be mandatory unless there’s health implications. I just started thinking about how [it was possible that] people could correlate someone’s worth and performance capacity with their facial hair? It was just wild to me and weighed heavily on me.

 

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