Fresh Direct, founded in 1999 to deliver groceries and fresh food to New Yorkers, has suddenly become an essential service amid the social lockdown resulting from the coronavirus pandemic.
What’s in customers’ shopping carts? Lots of products that probably indicate households are engaging in what the company calls “longer cooking projects”, such as curry powder, whole cloves, active dry yeast, meat and seafood. “It also looks like customers are looking to recreate some of their favorite dining out or travel experiences at home in lieu of being able to go out,” a spokesperson said. “This includes fine cheeses and bagels.
MarketWatch: You sent out a note last week saying one warehouse worker had tested positive for the virus. Can you reassure customers that the food coming into their homes is safe?
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