Two-thirds of companies' social media posts painted a"green innovation" sheen on their operations, the report found, with automakers generating by far the most compared with airlines and oil and gas firms.
Entitled "Three Shades of Green," the report released during New York's Climate Week found that only one in five "green" car ads actually present a product for sale, while the rest simply promote the brand as green. A key feature of the companies' posts was how often they were about their sponsorship of sports events or charity, as opposed to talking about what they sell.
Tweets by Air France-KLM and Lufthansa promoted their use of biofuel on some routes using the hashtag "SustainableAviationFuel."
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