Greenwashing 101: How to tell if a product that claims to be eco-friendly really is

Anderson's tweet struck a nerve on Twitter, where it racked up more than 51,000 likes and more than 6,800 retweets. While perhaps an extreme case, the bottle is an example of greenwashing, a term that has been coined to describe how companies market to eco-conscious consumers with flashy messages, but on closer examination, fail to live up their hype.

"We need to realize that our wish to go greener is sometimes used cynically by companies to pretend that they are the solution and to sell more products, even though that isn't the solution or the role," Anderson toldPlastic containers and packaging amounted for more than 14.5 million tons of waste in 2018, the most recent year with available data from the

. Some companies are choosing to reinvent household products in more sustainable forms, from shampoo bars to toothpaste tablets, cutting out the need for plastic packaging. But others only"We need to realize that our wish to go greener is sometimes used cynically by companies to pretend that they are the solution and to sell more products, even though that isn't the solution or the role.

"The best way to avoid greenwashing is to look for circular solutions: things that make it convenient to reuse so youDr. Jeanine Stratton, a behavioral scientist and associate professor of business and accounting at Furman University who has studied greenwashing, urged anyone who is curious about the claims made by a product to do their homework.

"Misleading claims are often subtle. Carefully look at the claim and evidence of an authentic third party verification, for example, claims of 'organic' on food products must be substantiated by the organization approving the use of the term and a consumer should be

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