It's been one month since Robert Unanue, CEO of the family-owned Latin food brand, created a furor among the Hispanic community by praising President Donald Trump during a White House meeting, calling him a"blessed" leader. His comments sparked an immediate boycott of Goya products, with many Latinos citing Trump's treatment of family separations at the southern border and his attempts to deport young"dreamer" immigrants.
Promotion from a sitting president can give brands millions of dollars in media exposure, Eric Smallwood, president of Apex Marketing, said. However, “The overall reaction of support of that product/brand will likely be impacted with a variety of consumer reactions, which could affect immediate or future sales or marketing campaigns.”
“You are not speaking for the greater Hispanic community,” Cabrera said, adding that he would not buy Goya products.“The reason we got out of Cuba is because it was Communist. This is a free country and you can support who you want,” she told NBC News, adding that she was against the boycott because she believes it could cause job losses.
Nielsen, which includes sales of Latin foods in its grocery tracking, noted that revenue from bean sales in the U.S. rose by 51.1 percent during the 19 weeks through July 11, versus the year prior.
Lies!! All our grocery stores have signs that due to HIGH demand certain Goya products are limited to 2 pe4 customer!! Stores are selling more Goya than ever!! Your story is a fraud!!
I can never find any Goya products at my local Kroger ever!
Goya is selling better than that gourmet ice cream.
Fake news
Why are you still blocking comments on your news articles? What are you afraid of?
Pffft! Bahahaha
I tried to buy some on Monday and they were all sold out
So they were happy to share sales figures in March, but aren't now huh? I figured it would be about 6 weeks for the pain to be clear. There are other options for almost any product they sell
Our shelves are always picked clean with the exception of a few cans.
Who didn’t see this coming? Oh, right: Goya’s CEO. Evidently, he’s in the wrong line of work.
We have stopped purchasing their product line - que se vayan a la verga.
Still dead to mi familia
Soooooo did they lose money or are nah?
The CEO’s wife used to work for Epstein as well.
Stop the fake news and biased narrative. If you want to get the products sales facts and figures, go to the source (GoyaFoods).
ETTD⚰️
¡Vete a la Goya grande!
ETTD
Says the DNC
Liars
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