Google unveils custom Arm-based chips, following similar efforts at rivals Amazon and Microsoft

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An Arm-based chip is one thing Google's cloud segment can offer customers as it seeks to catch up with Amazon and Microsoft.

Google is trying to make cloud computing more affordable with a custom-built Arm-based server chip, following similar efforts at rivals Alibaba, Amazon and Microsoft.

The company plans to run YouTube ad workloads on the Axion Arm chips once they're available, and customers such as Snap are interested.-based server chip. At its Cloud Next conference in Las Vegas on Monday, the company said the new processor will become available later in 2024.

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