Google now lets you search for things you can’t describe — by starting with a picture

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Google Lens Multisearch is now in beta

Take a screenshot or picture of a dress, then tap, type “green,” and search for a similar one in a different color.While it’s mostly aimed at shopping to start — it was one of the most common requests — Google’s Zeng and the company’s search director Lou Wang suggest it could do a lot more than that. “You could imagine you have something broken in front of you, don’t have the words to describe it, but you want to fix it... you can just type ‘how to fix,’” says Wang.

In fact, it might already work with some broken bicycles, Zeng adds. She says she also learned about styling nails by screenshotting pictures of beautiful nails on Instagram, then typing the keyword “tutorial” to get the kind of video results that weren’t automatically coming up on social media. You may also be able to take a picture of, say, a rosemary plant, and get instructions on how to care for it.

“We want to help people understand questions naturally,” says Wang, explaining how multisearch will expand to more videos, images in general, and even the kinds of answers you might find in a traditional Google text search. It sounds like the intent is to put everyone on even footing, too: rather than partnering with specific shops or even limiting video results to Google-owned YouTube, Wang says it’ll surface results from “any platform we’re able to index from the open web.”

When Zeng took a picture of the wall behind her, Google came up with ties that had a similar pattern.But it won’t work with everything — like your voice assistant doesn’t work with everything — because there are infinite possible requests and Google’s still figuring out intent. Should the system pay more attention to the picture or your text search if they seem to contradict? Good question.

 

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Will SEO include images as well now?! 🤔

fine

Google should be able to figure out the song I'm thinking of just from a audio recording of me saying do-do-do out of key and in the wrong tempo or whatever

Picture my life. Lol

Can I search for the indescribable feeling I feel knowing my children have a bright future because I bought RaiderToken in 2022?

Google image search isn't new though...

'You know, that thingmajig'

Creepy...

hahah why does my brain immediately go to weird porn requests you didn't know you had

Okay, NASDAQ is at sell so I will snark. Is this a deciphered existing stalker support tool, a toilet paper thief styled racial appearance helps identify felons tool, a mail order bride career suggestion tool, etc., & it says orange is green as a classic sell why example. LoL.😊

Next level 🔥

thats quite cool

Now?

so basically lens but with tags cool ig

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