GroupM attributed increased digital ad spend to small businesses that had to focus on digital ads to increase ecommerce sales. As Brian Wieser, global president of business intelligence at GroupM, , "The resilience of small businesses has been nothing short of breathtaking, as we see in the numbers from Facebook and Google." He added that they're "much more digitally present, and … probably spending more on advertising.
Going forward, digital's share of ad spending will grow. GroupM estimates that digital will account for 55% next year, and our show that its share is consistently growing—54.7% in 2019, 61.3% in 2020, and 63.5% in 2021. The pandemic has stressed to brands the importance of reaching consumers where they're spending the most time—and digital has been particularly important for direct-response options, as well as burgeoning social commerce applications.
WaysMeansCmte Testify 117th EMAGES, Inc., HattieWash, ThomasBradley, Department of Justice, Bureau of Justice Assistance, Office of Justice Programs violated Whistleblower Act retaliating and terminating Dr. Nance.
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