AUSTIN/SAN FRANCISCO - Texas officials managing a sprawling investigation of the advertising practices at Alphabet Inc’s Google have begun receiving data from the search and advertising giant after two previous probes bogged down in extended document fights.
The investigation, which involves all state attorneys general except Alabama and California, seeks to dig into the opaque business of online digital advertising, where Google is a dominant player. AGs for the District of Columbia, Guam and Puerto Rico are also part of the investigation. At least twice previously, Google battled state attorneys general over data needed to complete investigations, which included antitrust and consumer protection issues.
“We’re in the process of negotiating their compliance,” he said. “To date they seem to be cooperating.”“If we have to use the courts to get the information, then we will use them,” he said.
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