Ford executives believe that Mustang sales will continue to be solid because it is the last V8 muscle car on sale. Demand for the V8-engined Mustangs continues to impress, even outside of the U.S., despite consumer push towards greener alternatives. No word on an all-electric or hybrid version yet. Ford is sitting pretty at the top of the muscle car tree and wants to capitalize on its position by growing Mustang sales.
Even in the face of a more green agenda, with consumers, by and large, moving away from two-door coupes, sales figures have remained steady since 2020 and can justify the car's continued existence. It also helps that a smaller-engine offering, the 2.3-liter four-cylinder EcoBoost, can fill in the gap between the top-flight hairy-chested models and other performance coupes.
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