Worldwide Video had exactly two employees — co-heads Jamie Erlicht and Zack Van Amburg, newly arrived from Sony Pictures TV to launch the startup unit — on the day in the summer of 2017 when the duo drove to CAA to hear the pitch for what would become “Morning Show,” fortified by stars and exec producers Jennifer Aniston and Reese Witherspoon.
“This is a phenomenal morale-booster for everyone who has worked so hard on the show the last few years. The reward is in the viewership and in the work, but the recognition is nice,” said Erlicht. The unfolding of the Harvey Weinstein scandal, followed by the ouster of “Today’s” Matt Lauer and CBS’ Charlie Rose for sexual misconduct allegations in the months after Apple committed to “Morning Show,” also forced big changes to the storytelling. Under Ehrin, the series tackled the #MeToo fallout, sexism and power dynamics in the workplace and even corporate governance concerns.
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