Going Blind: From TikTok to Podcasts, Blind Items Are Taking Over (Again)

As far as this decade goes, Williams cites the launch of Deuxmoi as a major jumping-off point in terms of widespread blind-item interest in the 2020s. “That’s when people started being like, ‘What is a blind item? This is exciting stuff. How can we learn more?’” says Williams. “Before that, you talk about a billionaire who somehow has a private island and flies really important people to it.

The cultural need touncover scandalous behavior may also have connections to zeitgeisty trends like true crime and even the ongoing rise in conspiracy theories. Last year, TikTok blew up with true crime enthusiasts attempting to hunt down Brian Laundrie after the suspected murder of his girlfriend Gabby Petito. The case became a national obsession, with TikTok creators frequently jumping on that and similar apps to share and debunk theories and clues about her disappearance.

In other instances, blind-item culture can boil down to needing validation about a gut feeling. If you’re inclined to like a celebrity, a positive blind item can reinforce goodwill. Other times, the opposite is true. “Troy and I always say, ‘Not every blind item is true,’” Williams says. “Say someone doesn’t like Taylor Swift, and they see a blind that says she’s mean. They’re going to believe that one. But if they’re an Ariana Grande fan, they won’t believe a bad one about her.

“It’s almost like the Mandela effect,” she adds. “People will hear something not knowing where it originated and start to think it’s true. For example, Chris Evans dating Selena Gomez. That started on TikTok, and it spun out of control.”

Source: Entertainment Trends (entertainmenttrends.net)

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