GOGO Sweaters: The Canadian Brand Taking Over Social Media

was first launched in the late seventies by van der Lee’s mother in Alberta. In 2010, South took over and temporarily moved the operation to Toronto.

“TO was very welcoming to new designers,” she shares. “I was, however, raised in the mountains and love to ski, so it was difficult not having access to the Rocky Mountains. I decided to move back out West after six years. Now I can hike and ski all the time, and the mountains are the foundation of the GOGO brand. That’s where my inspiration comes from.”spoke to van der Lee about her love for Western Canada, cozy knitwear’s eternal appeal, and why winter should be everyone’s favourite season.

The ‘No Waste’ sweater is a new piece I came up with that uses end pieces of wool balls too small to make an entire sweater, but when joined with 100s of other ends, it can make up a stunning, one-of-a-kind piece. I couldn’t bear the thought of throwing out these beautiful ends, so I decided to make a sweater one day from them and wow! What a revelation!I love the ‘Western Skies Jacket’ coming out for FW 22/23.

right before I left for Toronto in 2010. I want GOGO to be a leader in the industry. I NEVER want to follow.Thanks to my mother, GOGO has been sustainable before sustainability was a thing. Our sweaters are made right here in Canada and provide jobs to people in Canada. GOGO is made with mostly wool that lasts for decades. We want people to buy our pieces knowing they will be special for years to come.

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