When GMC unveiled the 2024 Sierra EV Edition 1 electric pickup last week, it announced an eye-watering starting price of $108,465 .is a fully loaded model that comes with up to 754 horsepower and 785 pound-feet of torque in Max Power mode, but the pricing is in firm Hummer EV Pickup territory. It even offers features like CrabWalk and 4-Wheel Steer, that have become synonymous with the electric Hummer.
The GMC Hummer EV 3X Pickup, which features an 830-horsepower three-motor powertrain, now starts at $106,645 after the automaker. The 3X is now the most expensive Hummer EV Pickup model after the 1,000-horsepower Edition 1 Hummer EV sold out and is no longer available to order. Given the very similar pricing, we asked GMC during the media briefing last week how do Hummer EV customers compare to Sierra EV Denali customers, and how much overlap is there between these two models.Duncan Aldred, vice president of Global Buick and GMC, answered"About 75% of Hummer EV pickup reservations are new to the GMC brand. Sierra EV will have a much broader appeal for GMC and GMC Sierra owners, who have much more loyalty for the brand.
This suggests that GM expects many existing GMC owners—particularly gas-powered Sierra pickup owners—to upgrade to the Sierra EV at some point in the future. That said, theis also expected to attract customers from other pickup truck brands, with Aldred saying the battery-powered model has"mass appeal in the truck space."
We also asked GMC whether there will be a non-Edition 1 Sierra EV Denali trim level, but we didn't get an answer. However, seeing as—although GMC did not say how many vehicles are part of the this series—it would be logical for the automaker to also offer a regular Sierra EV Denali for fans of the luxury sub-brand that haven't been able to splash more than 108 grand on a Denali Edition 1.