It had to be painful for Chief Executive Officer Mary Barra to watch fierce rival Ford pass her company in U.S. electric-vehicle sales last year, with the Mustang Mach-E carrying the Blue Oval to a second-place finish behind Tesla.
Counting on the Bolt hatchback and EUV for volume in the meantime will be tricky. Both are on the small side for a nation of consumers who love their big pickups and SUVs. Both run on GM’s older-generation batteries rather than its much-ballyhooed Ultium packs. Chevy kicked off an advertising blitz in April to jump-start sales when production resumed, but flooding the airwaves is no way to make up for being outclassed by new competition.
To be fair, the Bolts do offer competitive range. The hatchback can go 247 miles on a charge, and the EUV gets 259 miles. This compares with 232 miles for the Ioniq 5 and around 220 miles for the Kia EV6 and Mustang Mach-E.
Source: News Formal (newsformal.com)
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