As people are being encouraged to practice social distancing — working from home whenever possible, avoiding or canceling gatherings with large groups of people, and generally limiting close contact in order to slow the spread of— the effects are being felt in the beauty industry. Some companies are taking active measures to compromise how their corporate and brick-and-mortar operations are running, like"It's easy to feel helpless during times of uncertainty or anxiety.
"With that in mind, we’ve made the decision to close all of our temporary and permanent retail locations for at least two weeks starting tomorrow, Friday, March 13th," she continued. "It wasn't an easy choice, but I know it's the right one and I wrote some thoughts about it on our company blog if you want to read more. It's time to connect with us and with each other online—through Instagram, Glossier.com, or an interaction with our gTEAM.
Weiss understands that the decision will be met with both respect and criticism. "To everyone reading: We're not alarmists, we're realists. While this may not be the right decision for every company, it's the one where we feel we can make an impact," she writes. "To fellow business owners, remember your core values during this time — this is when they matter most. To our customers and community, remember the power of adaptability.
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