began by pointing to examples of Black shows that had inspired them, such as Issa Rae’s “Insecure” and Michaela Coel’s “I May Destroy You.” Abudu said that the COVID-19 lockdown also provided her with an opportunity to look back at older shows, like Craig Wright’s family drama “Greenleaf,” and appreciate the storytelling, but also to think about “how we would do it now.”
Abudu explained that to break through often required “tenacity,” and that meetings with international executives may not produce instant results, but it was necessary to “go on that journey.” She said that in the past some international TV executives had “not seen it as necessary” to look for content from Africa.
She cited the example of the deal between EbonyLife and Sony Pictures Television on an action drama inspired by the Dahomey Warriors as showing what can be achieved. She also referred to EbonyLife’s multi-title deal with Netflix, who she described as “trailblazers” in terms of backing African shows such as “Queen Sono.”, a former Netflix executive, on two animation series, one about African queens, and another titled “La Femme Noire.
As shows such as Abudu and Kobi’s reach a large, global audience “people will want to replicate that, but you also need executives who are going to be willing to take chances on new talent, or unproven genres or unproven parts of the world where content traditionally hasn’t come from to global platforms,” he said.
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