Glen Powell knows that fans who saw his flirty behavior with his 'Anyone But You' co-star Sydney Sweeney last year suspected they were having an affair. Turns out, that's exactly what he and Sweeney, who was also one of the film's executive producers, wanted them to believe. The two actors deliberately turned up the dial on their chemistry while promoting the hit 2023 rom-com as a marketing ploy, Powell told The New York Times.
For her part, Sweeney told The New York Times she was involved in every aspect of the rom-com’s marketing strategy. “I was on every call. I was in text group chats. I was probably keeping everybody over at Sony marketing and distribution awake at night because I couldn’t stop with ideas,” she said.
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