“They are selling well,” said William Nigro, owner of Eye Encounters as he polished Glemaud X Tura lenses for me to try on. “There have been brands that have spoken to Black women when it comes to style: bold prints, bright colors. But Tura has really managed to master the fit.”
“This is so important because it allows women to see out of their lenses properly,” Coppel said. “And the frame won’t slip down your face all day.”Tura invited six women of color for an extensive fit study. Black women of African, Caribbean, and Latina descent are the target audience, but Coppel said, women of other ethnicities need this fit, too, because European faces are not the norm. There was a real dearth in the market, Coppel said, so Tura jumped on it.
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