There was nothing funny about the way Jeff Lawson left Twilio, the startup he cofounded in 2008 and built into a multibillion-dollar public company enabling businesses to communicate with customers via text messages and phone calls. Activist investors had been pushing for management changes and even a sell-off, and Lawson resigned from his CEO post in January. He now describes his role at Twilio as “shareholder.” No wonder he needs a good laugh.
Basically, Lawson’s team will reach into the grab bag of schemes that many sites have experimented with—subscriptions, commerce, premiums, merch. “We will have membership in various tiers,” says Strle. “We've been doing a lot of ideation with the staff about what kind of premiums we can offer, and what kind of experiences we can let people into.” Lawson says that he doesn’t envision a hard paywall.
Source: Loan Digest (loandigest.net)
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