announced the launch of a new, white-label distribution platform called Supply Chain today . The product, which is available now and is separate from EMPIRE, will allow brands, labels, distributors, service providers and retailers to make use of the platform to distribute music to any service provider and integrate distribution into their own products and offerings.
“With Supply Chain, we have built the most comprehensive distribution platform in the music industry,” Shami said in a statement. “Brands and services can now tap into the power of Supply Chain and offer a full set of distribution services to their customers.”Supply Chain will offer SaaS and API solutions to allow companies to tap into digital tools to allow them to offer distribution to clients for service providers all over the world.
“The new Supply Chain product provides a tremendous amount of power, but does so with a very simple approach that is both flexible and recognizes that many partners will not want to build out their own UI,” said chief product officer. “We have focused on making the product easy to integrate while not sacrificing any of the powerful functionality.”
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