Author:Whitney BauckPublish date:Jul 1, 2020When Kayla Sade Famurewa sold her first upcycled corset — made from thrifted Nike sweats — in April, it wasn't with the intention to make a name for herself.
Three months after launching, Almost On Time has over 31,000 followers on Instagram. Would-be customers from all over the world set timers and notifications days in advance so that they can scoop up pieces from Famurewa's limited drops as soon as they're available. Though the former Detroit resident may be driving the kind of hype usually associated with much bigger brands, she's not looking to get sucked into the way that the mainstream fashion industry functions.
We chatted with Famurewa via email ahead of her latest drop to learn more about her views on sustainability and creativity in the tumultuous year that is 2020. Read on for highlights from our conversation.I have always expressed myself through things that I wear. I am Nigerian and vibrant, occasion-based outfits have always been a part of my life. I believe fashion should be fun, exciting and should spark emotions! I first started reworking clothes in high school without any sewing experience.
I recently learned that photos of my work have already been directly copied to create cheap bootlegs in China, which is a bit disheartening considering that my goal is to inspire sustainability and upcycling and create limited amounts of very unique pieces — not more cheap, fast fashion.I began creating samples made with my size in mind because I was my only model during the quarantine, and I could never find a corset that fit exactly the right way.
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Nifty shrewdness - the lass is to be learned from.
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