Get to Know Kwaidan Editions, the Fashion Brand Making High Concept Clothes With No Fuss

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Combining classic references with over-the-top prints and materials, Kwaidan Editions is taking fashion by storm.

Léa Dickely and Hung La, the couple behind Kwaidan Editions, speak thoughtfully, laugh easily, and casually reveal details that betray an unconventional nature. Take, for instance, the way they describe their home in West London. It’s bright, with big windows and a nice view—but decorated with not much more than an array of plants and a fat-lava lamp from the 1970s, found on eBay. “We don’t fuss,” La says.

That is also the formula for their success. Their clothes, which riff on opposing forces—masculine and feminine, chintzy and streamlined—are unsettling and seductive, and have resonated deeply with the fashion world. Their fall collection, which plays with the idea of being both visible and invisible, began with a marathon of spy movies, followed by a deep dive into the photo archives of the Stasi, East Germany’s intelligence agency during the Cold War.

 

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