TOKYO/HONG KONG - Free-to-play fantasy game “Genshin Impact” from Shanghai-based developer Mihoyo is proving a hit beyond its home market, raking in money with a controversial payment system and creating a potential breakout moment for China’s gaming industry.
The game has found a foothold by adopting the tropes of Japanese games, bearing a resemblance to Nintendo Co Ltd’s “The Legend of Zelda: Breath of the Wild” and featuring stock anime characters and dialogue. The system is central to Japan’s top mobile games, and similar to the “loot boxes” in many Western titles, but often offers only a small chance of winning good rewards. As a result, players pour money into gacha, and getting rare items turns into a game of its own.
“The Chinese gaming industry is very young. ‘Genshin Impact’ is just the beginning,” said Serkan Toto, founder of game industry consultancy Kantan Games.
Source: News Formal (newsformal.com)
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