of whom had never interacted with local medical care before but went on to complete their first medical visit within six months of testing.With a greater emphasis on clinical care than its direct-to-consumer competitors, Helix's hybrid approach to genetic testing could drive revenue as providers search for actionable population health data.
By transitioning to more of a support role for research-driven providers, Helix is able to sidestep the costs of DTC marketing and clinical test development incurred by its competitors, while still expanding its customer base through predefined hospital networks.
However, rival genetic testing companies like Color Genomics are making similar moves: Color recently inked a
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