Genesys BrandVoice: Customer Data In Service Of The Customer

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Marketers have long known the benefits of mining and archiving customer data Sponsored by Genesys

But what if a company used data to enhance experiences by anticipating customer needs? Imagine if a company knew your name, purchase history and preferred channels for interactions the minute you contacted them via an agent, bot or digital channel. This data exists; and Genesys technology gives companies the power to use it to orchestrate customer experiences.By harnessing customer data, you can anticipate intent, route customers accordingly and preemptively solve problems.

When customer data is available and accessible, you can see that a customer on your website or mobile app is the same customer who just escalated to a call. Harnessing data orchestrates the right mix of digital, self-service and human interactions. It enables businesses to create personalized workflows with bots, present them with content and guide them to the outcome you define.

This AI-driven approach to routing improves business outcomes — resolving a query the first time, closing that important sale, or cross-selling an additional product or service. Those outcomes drive increased revenue, improved customer satisfaction, operational savings and overall improvement in the lifetime value of a customer.

Overall, consumers feel positively about data collection that enhances their service. Two out of three said they’ve received better service from companies that collected data. Nearly half feel more connected to companies that remember them. And just 18% feel uncomfortable about a company’s use of data.

 

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