General Motors Launches CarBravo Used Car Shopping Service | Digital Trends

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General Motors is launching an online used-car sales platform called CarBravo, which will include non-GM vehicles, the automaker said.

General Motors on Wednesday announced an online used-car sales platform called CarBravo. Scheduled to launch this spring, GM says it will offer a transparent and streamlined buying experience.

Customers will be able to access 360-degree views and vehicle history reports through a dedicated website and receive price quotes from dealerships , who will still handle the actual sales and servicing of cars sold through CarBravo. While most automakers operate so-called certified pre-owned programs for used cars, this is the first major attempt by an automaker to sell used cars through a corporate channel. GM’s involvement of dealerships in sales and servicing is likely essential to avoid running afoul of state franchise laws, as Tesla has done with its direct-sales business model.

 

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