Gen Z is reigniting the book club, with a twist

Younger generations are turning the page on typical book clubs.Members of Gen Z are putting their spin on reading, focusing on specific genres or common interests, and bringing their book clubs to some unconventional places.Eventbrite is seeing a surge in book club events, up 24% from 2022 to 2023. "At the heart of this increase in book club events is really young people. It's Gen Z; it's their desire to bring people together," said Roseli Ilano, Eventbrite’s Head of Community.

And silent book clubs, where introverts get together to read but do not talk about the book, are up 16%."They offer a way to connect in deeper ways, right? Because books are about ideas; they're about inspiration," Ilano said.They also offer alternatives to traditional booze-filled nightlife, something younger Americans appear to be craving."They're prioritizing their mental health and well-being," said Ilano.

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