Gen Z is finding career advice, dream jobs and even getting hired on TikTok: It's ‘the most accessible resource'

in the American labor force for the first time. But right now, the workforce's youngest generation, the oldest of whom are 27, is treated as a novelty — with everything from their email signatures to their salary expectations put under the microscope. CNBC Make It explores how Gen Zers areLeung made a tongue-in-cheek TikTok titled,"Why You Should Hire Baron.

To the casual observer, TikTok is an app known for fashion hauls, dance routines and comedy skits. But it's also become a popular destination for young jobseekers seeking career advice and opportunities. That could soon change: In April 2024, President Joe Biden signed a law to ban TikTok in the U.S. unless it is sold within a year.

It also caught the attention of a recruiter at TikTok — and in September 2021, Walters moved to Chicago to work for the company as a media planner. Her now-boss at Yello, an early talent recruitment platform, found some of Walters' career advice videos and invited her to speak on a panel for Yello's employees weeks after she quit. Once she found out Walters was looking for a new job, she invited her to apply to an open role on her team as an employer branding specialist.

Two of the most popular genres on TikTok are"Get Ready With Me" and"A Day In My Life" videos, where people walk viewers through their morning or average workday routines while explaining what they do for a living. Dunlavy says she would search for videos in these categories from people who held jobs she was interested in— for example,"DIML Communications Specialist."

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