Gary Vaynerchuk: TikTok has one big advantage over Facebook that you can exploit

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Gary Vaynerchuk: TikTok has one advantage over Facebook that you can exploit

right now and have organic business growth, just set up an account and put stuff out," Vaynerchuk said at the CNBC Small Business Playbook: The Path Forward virtual event on Wednesday. "You have to be exceptionally talented in your creative or your personality to break through and you'll probably need six months to a year for it to happen," the CEO of VaynerMedia told CNBC's Julia Boorstin.— have the most organic reach, he said.

If you're selling to 55-year-old B2B decision makers, LinkedIn becomes the No. 1 social media platform for which a business needs to know how to create content and media. If you're trying to acquire 15 -to 25-year-olds, TikTok and Instagram matter a lot more. "Facebook ads work. The question is: Are you good at it? And I think that people blame platforms for their inability to be good at targeting ads or doing good creative. The No. 1 mistake I see is people giving up on a platform because they did not have a successful campaign and that was their fault. It was not the opportunity," Vaynerchuk said. "You have to practice. I am blown away by how many people refuse to put in the 10 hours of learning to save their business. ...

"Spend only $25 ins ad, $100 in ads, against a single video, and if you don't like what you are seeing, then you go and make some more. Sometimes people give up too early. Change up the copy that supports the video, or picture. Its test and learn, test and learn, test and learn, test and learn. You have to get good at it," Vaynerchuk said.

 

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garyvee TikTok offers opportunites for Communist China to exploit user data.

garyvee Recap: Facebook is the best way to reach new customers, and the ad boycott has brought down prices but it's still difficult for small businesses to win without a significant advertising spend. TikTok however offers entrepreneurs chance for organic growth through personal content.

garyvee Another sign that I am getting old is that I think Tik Tok is dumb AF😆

garyvee Article says small business can run cheap ads on TikTok but on Facebook businesses are going to pay for ads.

garyvee You mean this advantage?

garyvee Ya spying someone in detail..

garyvee Advertising software exploits? 🙄

garyvee Maybe I’m old, but Tiktok is stupid and flipping pointless. People have too much time on their hands.

Come on Microsoft

They allow porn

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