Gartner's Top Sales Technologies

artner at its CSO and Sales Leader Conference in Las Vegas identified nine key technologies that sales leaders should embrace to increase their sellers’ productivity and buyer engagement.

“While our research indicates buyers have a preference for a rep-free purchase experience, they also report that their interactions with sellers are the most valuable parts of the buying process,” Gottlieb said. “Their willingness to work with sellers via technology presents a compelling opportunity to experiment with new ways to engage digitally.”AI-SALES EMAIL

“Generative AI is on course to change the way sales organizations do business,” Gottlieb said. “AI will empower B2B sales teams to easily produce highly relevant content, creating better messaging to engage a higher number of buyers in a deal and faster.”Visual collaboration tools provide a shared virtual canvas to tell stories, co-create, and annotate content with buyers.

“Active listening is one of the most fundamental skills in facilitating the buying process. Conversation intelligence helps sellers pick up on trends in buyer rhetoric, giving them additional guidance to use during real-time sales conversations,” Gottlieb said.More than half of buyers say they use supplier-provided digital technologies during the buying process. Visual configuration enables buyers to interact with a visual representation of a physical product.

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