Garments for lease: 'rental' apparel brings new wrinkles for retail stores

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Lisa Batitto, 54, says she has virtually stopped buying clothes ever since she s...

Even fast-fashion stalwart H&M , with nearly 5,000 stores globally, said in August it would include a limited rental service featuring its premium-priced collection made from recycled fibers in a revamped central Stockholm store.

San Francisco-based fashion rental service Le Tote bought the operations of Lord + Taylor stores from struggling Canadian department store operator Hudson’s Bay Co last month. Inside the next nine months, it plans to build drop-off lockers and large display areas in 38 Lord + Taylor department stores.

FILE PHOTO: A woman looks at clothes at the Rent The Runway store, an online subscription service for women to rent designer dress and accessory items, in New York City, New York, U.S., September 12, 2019. REUTERS/Shannon Stapleton CaaStle, a New York-based company that provides technology and logistics for the New York & Company, Bloomingdale’s and Banana Republic rental services amongst others, branched out from its own Gwynnie Bee women’s apparel business in 2018 to set up rental services for others.

 

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my experiences as a retail employee make this really unappealing. the things i've seen people do to clothes they return or even just try on once... nope. i don't trust customers.

Apparel? Why can't you just say clothes?

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