As they seek to keep people interested in gardening, business owners must deal with higher costs for materials and labor, as well as volatile weather.Customer Amy Ashcroft looks at a plant at Flowercraft at Flowercraft, a garden center, on March 13, 2024 in San Francisco. 5:16 PM EDT March 19, 2024
One positive development: Younger households, particularly the 18- to 34-year-old age group and 35- to 44-year old age group, have seen larger increases in spending than older households, a trend that Summers thinks has legs. “The smaller stuff sells remarkably well, it’s the bigger stuff that I need to move a little faster,” she said. That affects her ordering from dozens of growers in California. “So, my ordering is way down, but the ordering for smaller products is way up.”
“And our garden supplies across the board have increased drastically. … So we’re definitely seeing a lot of increasing in our costs,” he said. At Ooltewah Nursery and Landscape Co. in Chattanooga, Tennessee, which has been in business for 35 years, sales boomed during the pandemic and haven’t slowed down since.
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