Gap, Lyft, Barbie and Bud: Here's what brands are doing for International Women's Day

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International Women's Day is a chance for firms to highlight the gender equality work they're doing. This year many are pushing staff initiatives and charitable work as well as launching advertising campaigns.

International Women's Day is a chance for firms to highlight the gender equality work they're doing and this year many are pushing staff initiatives and charitable work as well as launching advertising campaigns.Budweiser has owned up to the sexism of its past ad campaigns by publishing three ads from the 1950s and 1960s alongside updated versions. The ads will run in The New York Times, Chicago Tribune and LA Times on Friday.

"The Barbie brand believes girls should never know a world, job, or dream women haven't conquered," said Barbie's general manager and senior vice president Lisa McKnight in an online statement.For the second year, the beauty subscription company will run a"future starts now" fund, giving a minimum of five people $5,000 to help them achieve career, community or other goals.

 

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