Gale Sparrow, Ex-Director of Artist Relations at MTV, Dies at 74

’s talent and artist relations team during the cable television channel’s golden years, died Sunday following a battle with lung cancer. She was 74.Five years later, in 1981, she was recruited to join MTV’s startup team. MTV switched on in August of that year and started a revolution, one that facilitated a change in the way music was consumed, and how artists and labels presented their music.

Sparrow played her part in that sea change, initially as the talent coordinator. As MTV’s presence and network grew, so did Sparrow’s duties, with a promotion to director of talent and artist relations.’s remarkable solo comeback in the mid-’80s can be attributed, in part, to the late singer’s support from MTV, and savvy guidance from artist manager Roger Davies.

As news spread of Sparrow’s passing, friends and former colleagues paid tribute to the exec and her work. Sparrow was “an integral and passionate part of the original team that launched MTV —and many of those legendary artist moments were directly her contributions,” comments, former CEO of MTV Networks and co-founder and programmer who led the team that created MTV. “That voice, laugh, and the wickedly mischievous smile will be missed….one of a kind.

“There’s no doubt in my mind they needed someone up there in rock ‘n’ roll heaven to handle talent and artist relations,” remarks MTV co-founder. “After all the years, I’ve never felt closer to Gale than these past three years. Indeed, we all have Gale Sparrow stories, galore. Please let them bring a smile and a grateful feeling to your soul. RIP ‘Sparrow’, I will miss those phone calls! #Love #Respect.”No funeral is planned at this time per Sparrow’s wishes.

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