Even though it was more of a creative risk with the commercials, Becker said it has paid off greatly as it has strengthened the loyalty of their current customers, in addition, to attracting new customers. “CAULIPOWER is known for listening to what consumers want. We know that our fans are looking for healthier, easier versions of their favorite foods, and they want it from a brand that they can trust, that understands them, and that makes them laugh,” she shared.
The company’s newest launch includes its first foray into the breakfast aisle. Breakfast Scrambles, are CAULIPOWER’s healthy alternative to traditional frozen breakfast bowl offerings, and also how she has been able to stretch the imagination when it comes to reaching her customers.
According to Becker, the frozen breakfast bowl category grew 32% over the last 12 months, and healthier alternatives are seeing 61% year-over-year growth. “We have discovered that 42% of people find that eating a healthy breakfast makes them feel better about themselves, and when selecting a breakfast item, nutrition and convenience take priority.
“As we continue to expand into new vegetables, new flavors, and new daparts, our mission is for people to see the CAULIPOWER logo in the freezer aisle and trust that they’re bringing home a healthier, easier version of the food they love,” Becker said.
TY Forbeswomen for celebrating female entrepreneurs and risk-takers everywhere 🙌
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