FYI: Purple Shampoo Isn't Just For Blonde Hair

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Brunette? Grey? White? Turns out that purple shampoo can do a lot for locks that aren't blonde, too.

of your dreams, and sometimes it doesn’t, instead transitioning with a yellowish tone,” Mancuso explains. “Used on a regular basis, purple shampoo can help to cool hair down to that desired grey.”Transitioning between grey to white hair can also present its own set of issues, Mancuso tell us. “When hair goes from grey to white, it can turn into a yellowish, dirty warm white. Some people may like this, but from experience, I can tell you that it’s less popular than a clean cool white or beige.

Nexxus has just introduced its new Blonde Assure Purple Conditioner, the shelf mate to its Blonde Assure Purple Shampoo. It’s made with the brand’s signature protein infusion blend to help nourish and care for the hair in addition to maintaining brilliant colour. It’s the care for the strands that was particularly important to Mancuso when developing the product. “When I looked at the best solutions that were already on the market, I noticed that none of them were gentle.

He suggests using the product “as often as you need” if you start to notice brass or yellow tones creeping in. Though he does also note that overuse “when not needed can present a light purple hue, especially on extremely porous spots on the hair.” However, there’s a quick fix if you’ve been a little too keen: “It will come out with conditioner,” Mancuso explains.

 

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